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Despite The Increasing Competition, Radio Is Still The Most Popular Form Of Entertainment In The Car

Photo by KMMS
Photo by KMMS

Good ol’ fashion terrestrial radio remains the leading choice for information and entertainment in the car, according to “The Road Ahead,” a new study from Arbitron, Edison Research, and Scarborough Research.

The competition is continuing to grow but AM/FM radio is still standing strong. A new study, introduced at the Radio Show in Chicago, looked at consumers’ use of 16 different in-car media and entertainment choices, and found that 85 percent of all drivers or passengers reported using AM/FM radio in the car. That was well ahead of CD players, in second place with 68 percent. AM/FM reaches nearly 90 percent of adults ages 25-54 in the car.

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