The company that makes the best fishing gear on the planet is based right here in Bozeman, Montana. SIMMS. And I love their stuff more than bacon. Really.

This video features SIMMS owner KC Walsh but it's WAY more than a promotional reel. It's got some cool facts about Montana and it's talented fishing guides, along with beautiful footage from Stillwater Fly Shop.

For the record....nobody paid or even asked me to share this video with you. My love for SIMMS products is genuine and from experience. You're going to have to pry my Women's Guide Jacket from my cold, dead hands if you want it.