Guys, it seems like it's our job to make Valentine's Day special. Although we're the ones who think this "holiday" is a commercial ploy on our wallets, we also know something else. If we ever try to cop out on that unromantic notion, we're in trouble. 

It get's tougher to make this day special each year we are in relationships. As is usually the case with us guys, we should really plan for this one in advance. It's important to constantly make your woman feel special but no matter how many other days out of the year you do this, you better go out of your way to do the same on Valentine's Day. Mixing it up each year is hard, but that's the key to a happy relationship. Spice it up with spontaneity! Flowers, chocolates and eCards are nice but there better be more.