I would bet a few bucks that just a month ago not many people knew anything about Joseph Kony. They still may not have a clue. But everybody "kinda" knows about the invisible children now. Here's what I mean.

MORE people than that probably heard that "the dude who's in charge of that film or something" had a mental breakdown this weekend. Aaaannnnnnd, you totally want to see the actual breakdown on video, right?