Contact Us

Netflix Scraps Idea for Qwikster DVD-by-Mail Service

netflix-reedhastings
Getty Images Latam, Getty Images

Netflix has been doing so much backpedaling lately, it’s surprising the company hasn’t adopted a bicycle for its logo.

In the most recent reversal, Netflix announced Monday that it’s scrapping a plan to split its streaming and DVD-by-mail services into two different companies and would instead keep both under the Netflix name. The abandoned idea would’ve seen the mailed DVD service take on the name Qwikster, with a separate website and separate billing.

Saying Netflix had moved “too fast” with the spin-off concept, company spokesman Steve Swasey added, “We underestimated the appeal of the single Web site and a single service. We greatly underestimated it.”

Netflix customers are nothing if not vocal. After CEO Reed Hastings announced in July that the monthly fee for customers who get both online streaming and mailed DVDs would increase from $10 to $16, consumer reaction was swift and furious. While Netflix expected to lose some customers because of the price hike, it was reportedly surprised when more than a million people actually abandoned ship.

Mr. Hastings has certainly had a rough go of it lately. In a recent post to his Facebook page, he wrote, “In Wyoming with 10 investors at a ranch/retreat. I think I might need a food taster. I can hardly blame them.”

But in a rare bit of good news for the company, it may attain the rights to distribute new episodes of two popular but cancelled TV series — ‘Reno 911′ and cult-favorite ‘Arrested Development.’

[The New York Times]

More from The Moose

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://mooseradio.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on The Moose 95.1 FM quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on The Moose 95.1 FM quickly by logging in with your Facebook account. It's just as secure, and no password to remember!