Getting banned in the UK for "denigrating" bottled drinks won't stop SodaStream from bringing their message to the biggest advertising opportunity in the world -- Super Bowl 2013. The advertisement shows people carbonating water with a SodaStream and making the bottles the beverages are contained in instantly disappear. Apparently other soda manufacturers were upset and the ad was pulled from British television.
The Super Bowl might bring the promise of glory to one group of lucky fans and humiliating and bitter defeat to another, but for the rest of the universe, it's a chance to enjoy some primo, top-of-the-line adver-tainment.
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