Nine Inch Nails' Trent Reznor has been moonlighting as a key figure with Apple Music ever since the software giant purchased his previous employer, Beats. Not only did he have a key role redesigning the streaming service, he's served as a high-profile spokesperson for Apple Music – which is how the same man famous for singing "I wanna f--k you like an animal" came to narrate the star-studded, new commercial.

In the sparse, black-and-white clip, Reznor talks about the role of Apple Music not only as a streaming service, but as a bridge between artists and fans. "To have access to nearly all the music in the world at our fingertips is remarkable," he says. "And yet, there needs to be a place where artists and fans can discover one another."

Check out the commercial, which also features the likes of Flying Lotus and Shamir below.