The founder of fourOsix, a retail store in Helena that, according to its website, promotes "art, music, style, forward thinking and Montana living"  will deliver a free public lecture at Montana State University on Tuesday, Nov. 17. Alex "Papu" Rincon, Jr. was named Montana's Young Entrepreneur of the Year in 2011 by the U.S. Small Business Administration.

Alex Rincon, Jr. will speak on “Creativity, Culture and Community: Building a Lifestyle Brand at fourOsix.” on Tuesday, Nov. 17 at 6:30 p.m. in Jabs Hall 111 on the Montana State University campus. In addition to the lecture, during the week of Nov. 16 Rincon will serve as the MSU Jake Jabs College of Business and Entrepreneurship’s fall Entrepreneur-in-Residence. As Entrepreneur-In-Residence, Rincon will visit business classes and meet with students in the college’s entrepreneurship program.

Rincon said he chose to open the business in Helena because he saw a need to help grow the arts, music and recreation in the community, specifically for youth. Rincon added that he is now looking to extend the fourOsix brand and message to other Montana communities, as well as regionally and to select international partners.

In addition to the distinction from The U.S. Small Business Administration, Downtown Helena Inc. honored Rincon as Helena’s 2010 Business Person of the Year. More recently, the White House named him a “Champion of Change.” Rincon currently serves as a member of the Board of Trustees at Carroll College.