In the new ad for the 'All New Mazda6,' a classic rock staple gets strapped in for the ride once more. The Who are certainly no strangers to their music being used in ads, television shows, movies and ringtones. So Mazda has decided to trot out the ever familiar strains of the Who classic 'Baba O'Riley' to use in their new ad campaign. "This is the Mazda Way" the ad proclaims. Well...alright then.