I mean if someone said, "Hey, I want to take you on a Cruise for your birthday" you would be excited. It just so happens that our "cruise" was to Billings, rather than someplace tropic with beaches. Although, lets be honest the Bozeman Pass can be breathtaking, so you can add beautiful scenery to the list as well.
This is great to share with out of state friends or folks who just moved to the area. Montana road trips by car or motorcycle are part of our culture. Montana is beautiful and sometimes you have to hit the open road to appreciate it.
All football trash talking aside, I like Missoula, Montana a lot. Their downtown scene reminds me of our own here in Bozeman. Their summer is full of fun events and festivals AND they get great live music year round.