Recently, Mattel released Tokidoki Barbie, a hipster version of their iconic doll which comes complete with pink hair, an ironic half-shirt and visible tattoos on her chest, neck and shoulder. Finally, a Barbie who thinks you’re lame for playing with dolls. 

The new doll is part of Mattel’s Barbie collector series, which is targeted to adult collectors. The initial run of the $50 doll has sold out in less than a week.

The name tokidoki is a phrase in Japanese that translates to "From time to time" which seems odd to me but I'm sure they have their reasons.

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