It's incredibly easy. Parts of Montana are already a tinderbox for so many topics - housing, urban camping, politics, cost of living, etc. Throw in a chain restaurant with a significant political, religious, and social slant and you've got yourself an old fashioned screaming match.
I just noticed this badge recently, although the "Open to All" inclusive feature has been around since 2018. Want to find LGBTQ+ friendly restaurants, bars and businesses in Montana? It's never been easier.