Ah, the Bozeman 'Dude Man Bro'. They can be found almost everywhere in the area. Outdoor enthusiasts at their core, with a particular segment of the species having copious amounts of money to fund their every sporting pursuit.

Looking the part might be a bit more important to this specific group than most. And that's understandable, I guess. Most people like to have nice things and cool gear. But it's becoming very expensive to have all the toys a Montana Dude Man Bro needs.

Skier - Photo by Alessio Soggetti on Unsplash
Skier - Photo by Alessio Soggetti on Unsplash
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It's interesting to note that most of the incredibly talented men and women outdoor athletes I've known over the years were generally broke - and never had the money for high-end stuff. They were just dedicated.

But that's neither here nor there. We wanted to do an updated price check on all the latest gear, toys, passes, and accessories one might need to fall into that sector of well off Dude Man Bros. So here goes...

  • Big Sky Resort Gold Season Pass 2025/26: $2,500
  • Big Sky Resort Black Season Pass 2025/26: $1,750
  • Bridger Bowl Adult Full Season Pass 2025/26: $930 (when purchased by July 31st)
  • Very decent All Mountain ski setup: $2,500 (but you can literally spend thousands on brand collaboration special edition foo-foo setups.)
  • Ski Jacket (Arc'teryx Sabre): $750
  • REKKIE Smart Snow Goggles: $374
Fly fishing - Photo by Taylor Grote on Unsplash
Fly fishing - Photo by Taylor Grote on Unsplash
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When it comes to ski gear, there are way too many designer brand collaborations out there to list. If you want $1,500 Prada goggles, they exist. Craving $4,500 Bentley branded skis? Sure. But I've never seen anyone who actually lives here using that stuff. Let's continue...

  • 2025 Land Rover Range Rover: $110,000 base price
  • 2025 Toyota Tundra i-Force Max TRD: $73,000 base price
  • 2025 Lexus LX: $107,000 base price
  • 2025 Chevy Silverado 1500 ZR2: $71,000 base price
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Living the full gamut of the Montana Dude Man Bro lifestyle probably includes several peripheral perks that all cost some cash. Any combination of the following are probably included in the annual outdoor budget...

  • Full Thule rack with cargo box, etc: $2,000
  • (full) Gym Membership: $65/month
  • YETI Tundra Haul Wheeled Cooler: $450
  • SMITH Embark Sunglasses: $240
  • Jackson Kayak Flow: $1,600
  • Hyde Drift Boats XL High Side: $11,500
Austrian National Library on Unsplash
Austrian National Library on Unsplash
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